Monday, May 12, 2008 -- 2:53 p.m. -- at my desk

So there are some rumblings today on the entertainment wires that HBO is trying to work out something with Apple to bring its content to the iTunes store.

Not much is known, however, one thing that seems to be focused heavily on is the price of the offerings, with some saying it would almost certainly be higher than the $1.99 that we're used to paying for TV shows.

You know what? If it's done right, I don't have a problem paying a monthly fee for a premium cable channel that I can carry around with me. Growing up, we had HBO as part of the cable package and now we don't -- I mean, we could get premium cable, but I already pay an absolute arm and a leg for cable each month that there's no way in the world I'm giving my cable company one more penny.

So that said, if I could pay $5.99 or even $9.99 a month to download stuff from the iTunes store, or the ability to pay $4.99 and download a miniseries or entire series, I'd be all over that. I'm not sure that's really possible or feasible since an entire season of a regular show costs more than that, but perhaps there's some creative pricing that could be done here.

We'll see, but it's nice to see that there are expanded offerings in the works.

What do you think? HBO in iTunes interest you?

Thanks for calling.

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IS it possible for the iphone to use windows??

SCOTT'S REPLY: Depends on the application, but traditionally, no.

Scott, I foresee (eventually) everything being offered through some service to be played on the iPhone (or god forbid a Blackberry). That just seems like the logical road down which we're heading. Anyone want fries with their order?

SCOTT'S REPLY: I'd take the fries, but I'm on a diet. And just as you write, HBO and Apple reach a deal.

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